A LITTLE LIGHTER…
Posted on 03. Nov, 2009 by Kelly Brown.
I like to Begin today with Napoleon Hill and his teachings. They are foundational, fundamental, practical, and above all…REAL. I would caution, that one always needs the other. Mr. Hill laid out a plan, and action strategy, for Life and Business Success. A plan however, of coordinated efforts of all parts put into action. If your review each element of what Napoleon Hill taught, you will find that one built, supported, and needed each other to reach your success level. He never said if you have 1 out of 9, 7 out of 9…YOU WIN….not at all.
Advertising is precisely the same way. Advertising is connecting and building off a number of elements. Starting with Planning, Research, Daily Routine, and Action. Fact is no campaign will yield a result without any of the above. Why? Simple, advertising is a process. Understanding your Business or Opportunity, Find Your Focus Audience, and then Place the Ad. Sounds Simple?…you bet. Is it? Hardly. Doing anything requires a intense daily focus…One More Time…intense daily focus.
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BUSINESS TRAITS Continued….
Posted on 02. Nov, 2009 by Kelly Brown.
Master these Steps and Action in Your Business will Never be Easier:
It is not accidental that Hill begins with desire. Success always begins with desire. Most people want to be successful. Wanting success is a waste of time. Worse, it just produces frustration. Only a burning, all-consuming, fervent and passionate desire will produce the exceptional results that make up true success. Wanting is best understood by its second meaning in the dictionary: lack. To want for something is to lack something and so long as you merely want success, you will lack success. Wanting is mere wishful thinking. Desire, on the other hand, is an extremely potent force. It is a supreme motivator. It is a metaphysical principle of creation. Desire is an energetic emanation of the human spirit that enacts the law of attraction. Desire is the metaphysical equivalent of gravity. Desire draws to you the thing desired, or the elements that will constitute the thing desired. Desire is the fuel that ignites the fire that transmutes thoughts into things. The sad truth about most people who claim to want success is that they actually do not desire success. What they desire is comfort and security. The path to real success often demands that you give up comfort and security in order to gain rewards greater than mere creature comforts and minor financial security. For years, I wanted to be a millionaire. I wanted and wanted to no avail. It was not until, one day, in my frustration and anger, I graduated from wanting to truly desiring success, and, as a result, I was almost magically catapulted into millionaire status. It was the burning passion of fervent desire that pushed me out of my comfort zone of mediocrity and security and empowered me to achieve real success. It was my desire that enabled me to get past the fear of failure and get past the frustrations of obstacles to achieve the success I had wanted for so many years. You must have or develop a burning passion for success. Without it, you are highly unlikely to achieve it. Get passionate or stay home. This is critical…your desire must be specific. It must be attached to a clear and specific ideal, a clear and consistent thought picture of what success means to you.
Hill says, “all thoughts that have been emotionalized (given feeling through desire) and mixed with faith, begin immediately to translate themselves into their physical equivalent or counterpart.” What he alludes to, but does not fully explain, is that it is our beliefs themselves that either empower us to soar to previously unimaginable heights or chain us to the lower echelons of achievement. Not only must you have a burning desire for a specific thought of success, but you must also have the faith or belief that success is not only available to you as an abstract, but it is your birthright and all you need to do is claim it as your own and it shall be yours. Your faith in your ideal and your faith in your right to the havingness of this ideal is crucial to your being able to end up having it. Most people have their faith or belief formed by the evidence of what has already happened or been made manifest. As a result, they find it difficult to believe in things that are not historically proven. If what has been historically proven for the masses and for you personally (thus far) is mediocrity, then without the belief in the potentiality of success as being ‘as real as’ the actuality of mediocrity, you will not be able to achieve the imagined ideal of success. Hill also goes on to say that autosuggestion or repeated affirmations can enable faith and belief. He does not address the issue of core beliefs that can, despite all affirmations to the contrary, imprison a person in lack and limitation. Hill, himself, was fortunate that his association with Carnegie, and the other self-made successful people that Carnegie introduced him to, enabled him, over time, to discard any core beliefs he may have had about wealth or poverty and success or failure and to take on new core beliefs. He was, in effect, brainwashed by his own research into the principles of success so that his core beliefs became those he wrote about. You may have to do the same…brainwash yourself…cleanse your mind of any limiting core beliefs you may hold so that new empowering beliefs can be installed. “Faith is,” indeed, to quote Christianity’s greatest salesman, Paul, “the evidence of things not (yet) seen.” Doubt can turn a molehill into a mountain. Faith can move mountains. Know this…there are two separate energetic vibrational outputs of human consciousness that lead to creation, or conscious manifestation, when they are braided together. The first is concrete, specific, repetitive, idealized thought combined with desire (the emotionalized thought that Hill refers to). The second is firm, profound belief in the actuality of an ideal combined with intentionality of behavior. Have faith. It shall come to pass. You must have both electromagnetic braids of consciousness happening at the same time: Thought plus desire. Faith plus intent.
Hill emphasizes in this chapter, for the second time in the book, the crucial importance of having clearly defined written goals that are repeated, preferably out -loud to oneself throughout the day. Now he goes further and states that it is very important to affirm one’s goals and ideals at some quiet time, such as just before falling asleep. He may have been unfamiliar with meditation techniques or may have been reluctant to encourage their use in a time when such things were seen as a part of eastern mysticism and as being out-of-sync with his obvious Christian beliefs. Here is why the quiet time is ideal for auto-suggestion or affirmation. When you intentionally think about, repeat and affirm your ideals, you are planting the seeds that will grow to bear fruit. When your mind is busy with all kinds of distracting thoughts, or worse, non-contributory or negative thoughts, you are planting your seeds amongst an abundance of weeds. When your mind is still and focused, you are, in effect, preparing fresh and fertile, weed-free, ground in which to plant your thought seeds. In addition to preparing the ideal mental ground to plant your thought seeds, meditation also stills your mind so that intuition can be accessed, insight can be attained and your connectivity to the absolute can be ascertained. Since all creativity springs from the potentiality of the infinite and absolute, it only makes practical sense to become as intimate with the infinite as you can manage. Meditation is the well-worn and proven method of achieving this intimacy. Repeated affirmation of ideals and goals is highly effective. It is even more effective when done in a meditative state. It is even more effective when you use insight, obtained through meditation and contemplation of self, to come to know and consciously choose which core beliefs you will hold, discard or take on. You are fortunate beyond measure in comparison to those who lived when Hill originally wrote Think and Grow Rich. Not only is the ignorance of and prejudice against meditation almost gone from the educated people of today, there are now several advanced techniques enabled by scientific understanding and application of brainwave states and their relationship to mental activity. We have all been, in a sense, brainwashed by our parents, our teachers and our societal groupthink to hold certain expectations and certain beliefs. Choosing to enact what Hill calls autosuggestion and affirmation is choosing to do your own intentional brainwashing (or what Leary, Bateson, Lilly and others have called ‘meta-programming your own bio computer’) in order to program yourself for success. Hill proposed writing down your ideals and goals on 3×5 cards and carrying them with you. I support this. There is something magical in writing (not typing). Today, however, you can also record your goals, ideals and affirmations into MP3 files and listen to them while driving, walking or standing in line at the bank to deposit your developing wealth. Your own voice, repeating, over and over again, your affirmations of your ideals and goals will implant these into your subconscious tape loop that runs in the background 24/7.
The Steps will continue tomorrow!! Master the Fundamentals of Business. The fundamentals as you think of them, are not Marketing & Advertising per say. These steps must be accomplished first, before specific action of Marketing are taken in your Business.
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Business Traits Part #6 Napoleon Hill
Posted on 01. Nov, 2009 by Kelly Brown.
This is my favorite chapter of the entire Think and Grow Rich book. Not just because Hill stresses the importance of having a mastermind group of like-minded people, but also because he clearly explains the value of specific knowledge and that power is derived only from the direct and purposeful application of knowledge. The importance of brainstorming with like-minded individuals cannot be overstated. Work groups, executive teams, board members are all the direct recognition that the collective power of several minds working and planning together can accomplish much more than one mind alone. Two or more minds, working in harmony, produce a synergistic energy that weaves a concrete reality out of purpose, vision and determination. Harmony is not just some nicey-nice, feel-good environment. All creation is comprised of vibration. Harmonious vibrations are creative. Discordant vibrations are destructive. When you intentionally place yourself into a harmonious position, you are acting in concert with the natural laws of universal creation. The people you hang around with are a part of your mastermind team. Play close attention to the quality of thinking that your associates have. Most people prefer to hang out with those who do NOT challenge them. It is more comfortable. What do you, your friends and associates talk about? Below average people talk about other people, read People magazine and, in so doing, affirm that the activities and successes of other people are more real and more valuable than their own. Average people talk about things, events and circumstances, watch the nightly, network, nightmare news and, in so doing, affirm that the conditions of the world control their success. Above average people talk about ideas and concepts, read good books and, in so doing, affirm that their own success is dependent upon learning and applying the right ideas. Super successful people talk about their own ideals and visions, communicate about them with other super successful people, and in so doing, affirm that their success derives from their personal power to think, desire, believe and act with intent/purpose. If you had the opportunity to have a group of super successful people as your personal advisors, coaching you to become all that you were capable of becoming, and mentoring you to achieve the fulfillment of your potential, would you take it? Would you follow the advice of the people who have achieved huge levels of success, personal fulfillment and happiness in place of those who are mired in mediocrity? Would you like to have self-made millionaires on your mastermind team?
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Business Traits Part #5 Napoleon Hill
Posted on 31. Oct, 2009 by Kelly Brown.
On almost every page of my Prosperity Paradigm eZine, you will find a very succinct formula that I like to shorten to p3=P. It is this: purpose + passion + persistence = Prosperity. Hill says this, “Persistence is an essential factor in transmuting desire into its monetary equivalent.” He goes on to explain that desire (passion) plus the power of will (persistence) make an irresistible pair and almost always end up producing wealth. A long attention span, combined with determination, is an attribute shared by all successful people. These days most people don’t have the attention span of a gnat. They channel surf. Their opinions change from day to day. They cannot read anything longer than a USA Today article. They move from fad to fad. They change from one business opportunity to the next without ever waiting for their work to bear fruit. Thomas Edison commented that 90% of people quit 90% of the way to accomplishing their goals. These days it is 99% who quit a mere 20% of the way. Those who persist, win. Those who do not, lose. That is as true today as it was 60 years ago when Hill wrote Think and Grow Rich. It seems that the only thing that most people have the capacity to persist with is their bad habits of thinking and believing. Despite the overwhelming evidence that the way they think and what they believe is not producing the results they desire, they persist in hanging on to what does not work. Define your ideals, plan their enactment and persist in your plan and you will produce results. Desire and faith (belief) are the fuel that produces persistence. Persistence turns stumbling blocks into stepping-stones on your pathway to success. The many perceive a molehill as an insurmountable mountain blocking their path; the few choose to see a mountain in their path as an opportunity to gain a vaster perspective of their pathway forward. It is simply a matter of attitude. Purpose plus passion plus persistence equals prosperity. Calvin Coolidge said it clearly: “Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.” This is as succinct as I can say it… If you fail to persist, you will persist in failing.
Tomorrow will be my Favorite Chapter in this Book.
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Business Traits Part #4 Napoleon Hill
Posted on 30. Oct, 2009 by Kelly Brown.
Decision is another one of the ten ‘Ds’ of super-success that I describe in the Library. Napoleon Hill says this, “Analysis of several hundred people who had accumulated fortunes well beyond the million dollar mark, disclosed the fact that every one of them had the habit of reaching decisions promptly, and changing these decisions slowly, if and when they were changed at all. People who fail to accumulate money, without exception, have the habit of reaching decisions, if at all, very slowly, and of changing these decisions quickly and often.” Another Napoleon, Bonaparte, says this: “Nothing is more difficult, and therefore more precious, than to be able to decide.” The ability to make clear, firm resolute decisions is as precious a gift as life itself. It is what enables human beings to take control of their lives, to rise above chance and circumstance and to chart a destiny. Those who fail to make conscious choices may as well not have any free will, for they squander the gift of decisiveness. The successful and happy human being is the one in whom choice is intentional and purposeful. Decision produces results. It can, also be said that the failure to decide is, in itself, a decision, a decision to let your life be governed by event and circumstance. Decision can be called choice by design. Lack of decisiveness is choice by default. It is also a choice. It is the decision to choose unhappiness, mediocrity and commonality. “There is no more miserable human being than one in whom nothing is habitual but indecision.” – William James Those who make decisions are the masters of their fate. Those who don’t are the servants of fate. Those who decide to become, to enact and to have, according to their own design, are assisted by the laws of creation. There is enormous power unleashed by a simple decision. “Once you make a decision, the universe conspires to make it happen.” – Ralph Waldo Emerson Unfortunately, many people miss the importance of the last phrase in Napoleon Hill’s first sentence in the second paragraph above, and they treat their decisions like men treat a TV remote control, constantly changing from one expectation to another. Decisions should be firm; as in the following example: “I resolve this date of ________________ to do such and such and to stay the course until it is done.” Which brings us to Hill’s eighth secret of success… persistence. I will talk about this tomorrow.
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Business Traits Part #3 Napoleon Hill
Posted on 29. Oct, 2009 by Kelly Brown.
This, in my opinion, is the weakest chapter of Hill’s book. He speaks of the need for organized planning, but skirts around the issue; instead offering suggestions about how to get a job and writes some useless paragraphs extolling the American way, which, in any case, no longer exists as he describes it. Every noteworthy or great accomplishment came about because there was a plan. What Hill should have done (and does do in other chapters) is point out the need to have concrete written goals that are in harmony with one’s chosen purpose and/or ideals. Goals are not vague aspirations like, ‘I want to be rich.’ They are concrete, defined steps in the fulfillment of your personal vision or purpose. They are a specific plan. I am always amazed by how many people continue to refuse (through laziness or a lack of belief in the necessity) to have clear, concise, written goals, despite being presented again and again with the evidence that those who do have written goals succeed and those who do not…do not. There have been many studies about the effectiveness of having written goals. They invariably show the same results. 95% of people who have (and daily refer to) written goals end up accomplishing them. 95% of people who do not have written goals, do not accomplish much of anything. If you can read this paragraph and not have begun the process of having written goals by the time you go to bed tonight, you should know that you are choosing failure. Businesses that succeed have a business plan. The business of life also requires a plan. When you have a plan, you know what you are about; you know when you are on (or off) track; you can measure your progress; you can tell others who might enroll in your vision what it is that needs doing; you can provide leadership to all those who enroll in your plan.
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Business Traits # 2 Napoleon Hill
Posted on 28. Oct, 2009 by Kelly Brown.
In this chapter, Hill not only points out the role of imagination in human development, but also makes the clear distinction between the two main types of imagination, which he calls ‘synthetic imagination’ and ‘creative imagination’. This distinction is a critical understanding. I, or others, may have chosen to label and explain, in our own writings, these distinctions in different ways, but the labels do not matter. Most people, who claim to use their imagination, are using the type Hill called ‘synthetic imagination’. It is of little use, save for personal entertainment. The great humanistic psychologist, William James, had this to say about the same subject: “Many people think they are thinking when they are merely rearranging their prejudices.” Synthetic imagination is the manipulation of effects. Creative imagination is causal that creates effects. All things, from the invention of writing to the invention of the Internet came about because of the use of creative imagination. Synthetic imagination merely, at best, can improve upon what already exists. The bringing of new things into existence requires the use of creative imagination. The creation of wealth can be obtained, with diligence, through the informed and practical use of synthetic imagination (e.g. creating a better mouse trap), but most wealth and most advancement in human technology comes about through the use of creative imagination. Succinctly put, your imagination is the workshop in which you, mostly without conscious recognition, create the results that show up in your life. What you hold as an image in your mind is what shows up in your life. If what you are imagining is simply a rehash of what has already occurred or been created by others, then your results shall be limited to what has been, not what can be. The sad, sad, sad thing that we inflict upon our children and ourselves is the dampening of imagination. ‘It is only in your imagination,’ is the common refrain. We neglect tell them or reinforce that all great and wonderful things that exist in our world had their genesis ‘only in imagination’. What is not recognized, honored and amplified is that it is the dreamers, the imaginers, who go on to produce the new, the wonderful, the unique advancements that end up creating, not only personal wealth, but greater wealth and well-being for all humankind. Know this: that which you imagine, expect and visualize in your internal world is that which gets produced in your external world. This is now been proven by the science of quantum mechanics. As has been so expertly described by the scientific genius, David Bohm, the explicate (or external physical reality) is, not only best understood by, but is brought into being by, the implicate (or internal reality) of pure consciousness and its imaginings of what is and what can be.
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Business Traits Part #1 Napoleon Hill
Posted on 27. Oct, 2009 by Kelly Brown.
In this chapter of Think and Grow Rich, Napoleon Hill goes to great lengths to make the distinction between generalized knowledge and specialized knowledge; and between formal education and practical information. By citing examples of the lives of certain individuals in an offhand manner, Hill alludes to the most important thing about knowledge. Here it is plainly spoken: Knowledge, by and of itself, has little, if any, value. You may find that shocking or, at least contrary to everything you’ve been taught, but it is true. Knowledge only becomes valuable in its application. You may have heard that knowledge is power. Wrong. It is applied knowledge that begets power, wealth and the advancement of humanity. The secret is in the application, not in the knowledge itself. For years, I considered myself to be highly educated about success. I willfully ignored the evidence of my own lack of success, considering it a temporary aberration. Once, I really got that it is the application, not the possession, of knowledge that produces results, I went from average to highly successful in a matter of months. To quote one of the wisest of teachers, Confucius: “The essence of knowledge is, having it, to apply it; not having it, to confess your ignorance.” Hill does point out, in the first paragraph of this chapter, that although universities possess perhaps all of the aggregate knowledge of humankind, professors, for the most part, although surrounded by all this knowledge and though very knowledgeable, have themselves little or no money; while many people of little formal education go on to produce great wealth and great material advancements for all humanity. He also alludes to, but does not spell out plainly, that the very best form of specialized knowledge, that a person who desires success and wealth can obtain, is the knowledge of how to become successful. How sad it is to teach our children to aspire to success but not teach them how to get it. We teach them that an education will bring them success and happiness, but neglect to tell them what specific education that is and further neglect to say that it is the application of the specific education that will bring success and happiness. Hill makes great use of the story of Henry Ford proving, in the courtroom, that although he was uneducated, he was not ignorant, because, as he said it, “any time I should wish to know something specific, I can simply push a button on my desk and some person who knows the answer will come to provide it to me.” These days, with the accumulation of information and training being as easy as the ‘click of a mouse’, there is no excuse for not being successful in any field, except that you are ignorant of the principles of success, or for some personal perversity, refuse to apply them to your life.
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JV BASICS…..
Posted on 26. Oct, 2009 by Kelly Brown.
Joint Ventures are a slam dunk way to propel your business into Instant Action!! Joint Ventures are a way to be able to partner up with Radio Stations, Internet Marketers, Advertising Agencies, and Companies. Let’s get real specific though on what you must have, how you must approach, and what you must give in this relationship.
That last word is the key. You must create a relationship. The last thing that any marketer, radio station, or anyone in a JV position wants to be, is sold. You are not trying to close a sale here. Any self respecting marketer has spent money and years in developing their relationships and lists, and they will protect that relationship at all cost. You must understand the person you are emailing and calling. Before you would ever approach someone like, let’s say Frank Kern, don’t you think you should know all you can about him, his products, services, and target audience? You bet. In any relationship, it is built on common ground, interest, and knowledge of one another.
Think of any Joint Venture Partner as a “Courting Period”. Take the time to open the dialogue via email or phone, let them know why you calling, and why you admire what they are doing. Don’t be a cheesy car salesman and close them on selling your stuff. You must first do Research and for a Relationship. Second, you better have Value. Remember, any Marketer or Joint Venture Partner is building or running their Business as well. Be sure that when forming the relationship you have a Product or Opportunity that is well worth their time. One, your Opportunity must have Value not only to them but to their lists and people they have relationships with. It must be something simple, easy to understand, and will provide on going value and income potential. Understand your own opportunity; it’s not always about Money for people. Value, Integrity, and ongoing Opportunity will mean just as much as the “Almighty Dollar”.
Remember Value. Third, you better be into Generosity. What I mean is, this is at a minimum a 50/50 relationship. I believe in most cases it should be a 75/25 relationship. I mean 75 to them. Even though this relationship is a peer relationship, at the moment they hold the keys, at least in the groups and lists they have influence over. In the case of Networking Marketing or Affiliate Marketing this Joint Venture Partnership is building your frontline and potential residual income for you. You must reward that relationship.
Remember your building a long term business and a long term relationship, you must think of all the future benefits you will receive, not the Instant Gratification of a Dollar Today!!! By the way, people can sense desperation or money hungry….and people don’t do Business with People like that, period end of story. Have a Long Term Vision.
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TWITTER ARTICLE….
Posted on 25. Oct, 2009 by Kelly Brown.
This was such a great article by @chrisbennett on Twitter that I HAD to share with you…Please note the importance of being on, a part of, and utilizing Twitter to your advantage.
Twitter, the Most Important Website Since Google?
I will be the first to admit while it didn’t take me a long time to sign up and start networking with friends on Twitter, it has taken me a long time to understand the true power of the website. When I first started using it I saw it as a networking and communication tool. The more I come to use it and the more I watch people from all walks of life using it I am starting to see why Twitter may possibly be the most important website since Google. To help you understand my logic I want to start with some thoughts on Google.
I think it is safe to say most everyone believes Google is currently the most important website on the internet. When I say important I mean the one that has effected how we use the internet the most thus far. Before it came out we were all satisfied with Yahoo, DogPile and other engines and then Google came a long and it got some grass roots buzz, it was the cool new minimalistic search engine that had surprisingly good results with a clean interface. Soon everyone that was savvy enough to know they could choose the search engine they retrieved info from, chose Google. Google didn’t enhance search, Google popularized search. Yes search was around before Google but people didn’t stop using the Yellow Pages and the Phone book and every other method of finding information until Google.
Enter Twitter -Even among Google, Google Blog Search, RSS Readers, Blogs, Digg, Reddit, StumbleUpon, FaceBook etc. there is still room in our already thin attention span for a site like Twitter. Like Google, Twitter is simple, straight forward and extremely easy to use. I don’t look at Twitter as a micro-blogging service I look at as a literal representation (both through information and networking) as to how small this planet really is. Short 140 character messages isn’t what Twitter is but how it is carried out. Twitter is becoming a behemoth of instant information with the ability to follow up with and talk to the person providing that information. Sure you could say that is the same thing as blogs, but most of what is said in blogs can and is starting to be said through 140 characters and you can digest more info from more people that way. I replaced my RSS reader with Twitter in fall of last year, I have seriously logged in to my Reader less then 10 times since September to read blogs when it used to be a daily occurrence. If someone asked, “what is Google not doing well on the web?” Twitter would be at the top of my list. Twitter is a Real Time engine with personal and live feedback.
#Twitter #Search -Part of the long term stability I see with Twitter is from search.twitter.com. Anything I need to know about something that is happening right now or has happened in the last 12 hours I use Twitter search for. I used to search through Google Blogsearch, Digg, Delicious, Youtube to get breaking news but now I am alerted to it so quick through someones update, and I can go to Twitter search and get hundreds if not thousands of snippets of info and links seconds/minutes after it is happening. Everyone knows about Twitter and the Hudson River, Mumbai attacks etc. You can’t get that from Google. What takes Google minutes or hours to show you takes Twitter seconds. Google Organizes others content, Twitter creates and organizes its own content. When Jon Stewart ripped Jim Cramer a “new one” I found out about it live from people watching in Eastern time and I was able to go set my TIVO for MST and watch it that night. Before Twitter it would of been a Youtube clip submitted to Digg, Reddit or SU the next day. Danny Sullivan mentioned a similar experience during his keynotes at Omniture Summit and SMX West 09 about an earth quake that hit SoCal, he had tweeted about it and started to get replies and see results with information within minutes. There is no other site on the web that has this capability, and I don’t mean as in software but in software powered by a large and growing organic user base.
Sandwich Tweets -Tweeting about the homemade panini you made or about the Audi test drive you just took is just as vital to Twitter as live excerpts from members of Congress during the State of the Union. If I wanted a new recipe to make for my wife I would use Twitter in that quest. I am in the market right now for a new car and I have used Twitter to find and reach out to those driving what I am interested in to get real live feedback. You can go to CitySearch or Amazon to see reviews on a product or company, but you can go to Twitter to see less biased reviews and you can talk to the person making those reviews and ask specific questions.
No More Red tape – Twitter will replace a lot of media outlets or at least steal a lot of share from them. The way companies can communicate and react to customers via Twitter is Gods great gift to customer communication and loyalty. Before Twitter and partly due to sites like Digg Comcast was the Cable provider ran by Lucifer himself, now because of the outreach that Comcast has utilized via Twitter it is on its way to Saint Hood. Dell has similar experiences. Twitter is finally helping companies be agile who without it were stiff and slow. Social media and blogging in the large corporate space has always been hindered by Red Tape, Twitter forces companies to break that Red Tape. Large companies put review and approval processes before publishing blogs, can you imagine if tweets had to go through legal first? Not going to happen, Twitter forces companies to put someone capable and trusted at the helm as it cannot be regulated it like other mediums.
Twitter Tipping point – Twitter is mainstream, the nature of Twitter allows every user to utilize its power in their own way, if you are a stay at home mom, CNN, Ashton Kutcher, Jimmy Fallon, small business owner, or the President of the United States you can use Twitter to better your objectives no matter what they may be. This is why it is Mainstream and why it isn’t going to stop, and you think there are a lot of people on there now? I guarantee you that in less than 6 months the user base will nearly double, and instead of people with 400k followers we will have people with over 1M followers. Before Twitter where else would you be able to talk to Shaq or get a late night link to a live streamed jam session by Shawn P twitty Combs. People that have influence on Twitter will have influence on the world especially in media. If I was hiring in any kind of business that needed media/marketing presence and I had two nearly identical resumes on my desk and one applicant had no twitter account and the other had 15,000 followers who do you think I am going to hire?
Embrace or be Replaced – Every company needs to embrace and leverage Twitter before Twitter replaces them. Twitter is already been said to take a chunk out of Job sites could do the same to Social Sites, classifieds, dating sites, search engines, aggregators, and so on. FaceBook knows that Twitter is their biggest threat, and it is carving out a strong hold as the most powerful Real Time Search Engine that Google cannot Duplicate.
Conclusion – There will be a new media darling in a year just as Digg was before Twitter, but Twitter will take on its own role and it isn’t going anywhere. Soon pretty much anyone with an internet connection will be using Twitter if not to tweet but to find Real Time information. In my opinion it is the most influential and important site since Google.
